The meaning of strategic marketing review

Other approaches[ edit ] The choice of competitive strategy often depends on a variety of factors including: Growth strategies[ edit ] Growth of a business is critical for business success.

The meaning of strategic marketing review

Introduction The concept of strategy has been borrowed from the military and adapted for use in business. A review of what noted writers about business strategy have to say suggests that adopting the concept was easy because the adaptation required has been modest. In business, as in the military, strategy bridges the gap between policy and tactics.

Together, strategy and tactics bridge the gap between ends and means Figure 1.

Marketing strategy - Wikipedia

This paper reviews various definitions of strategy for the purpose of clarifying the concept and placing it in context. The author's aim is to make the concepts of policy, strategy, tactics, ends, and means more useful to those who concern themselves with these matters. In this sense, strategy refers to the deployment of troops.

Once the enemy has been engaged, attention shifts to tactics. Here, the employment of troops is central.

The meaning of strategic marketing review

Substitute "resources" for troops and the transfer of the concept to the business world begins to take form. Given the centuries-old military origins of strategy, it seems sensible to begin our examination of strategy with the military view. For that, there is no better source than B.

Strategy According to B.

The meaning of strategic marketing review

Liddell Hart observes that Clausewitz later acknowledged these flaws and then points to what he views as a wiser definition of strategy set forth by Moltke: Concluding his review of wars, policy, strategy and tactics, Liddell Hart arrives at this short definition of strategy: That brings us to one of the people considered by many to be the father of strategic planning in the business world: Strategy According to George Steiner George Steiner, a professor of management and one of the founders of The California Management Review, is generally considered a key figure in the origins and development of strategic planning.

His book, Strategic Planning [2], is close to being a bible on the subject. Yet, Steiner does not bother to define strategy except in the notes at the end of his book. Steiner also points out in his notes that there is very little agreement as to the meaning of strategy in the business world.

What Is The Definition Of Strategic Marketing?

Some of the definitions in use to which Steiner pointed include the following: Strategy is that which top management does that is of great importance to the organization.

Strategy refers to basic directional decisions, that is, to purposes and missions. Strategy consists of the important actions necessary to realize these directions. Strategy answers the question: What should the organization be doing?Marketing strategy is a long-term, It involves undertaking a ° review of the firm and its operating environment with a view to identifying new business opportunities that the firm could potentially leverage for competitive advantage.

A product strategy is the foundation for the entire product lifecycle. As product leaders develop and adjust their product strategy, they zero in on target audiences and define the key product and customer attributes necessary to achieve success.

While stressing the role of leadership in making and enforcing clear strategic choices, Porter also offers advice on how companies can reconnect with strategies that have become blurred over time. Definition of strategic marketing: Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them.

Grant support is now available under this offer to support the costs of undertaking a Strategic Marketing Review. This review is designed to bring structure and focus to a company’s marketing operations through the use of a diagnostic framework tool.

replaces the business review in the Directors Report (with limited substantive changes. ISA , Auditors required to report by exception on material inconsistencies in the narrative reporting against A practical guide to the strategic report.

The. guidance – the -.

What is strategic marketing? definition and meaning -