Restaurant organizations and individual owners monitor the government's rule-making process to find out which way elected and appointed representatives are leaning. They support political candidates who will provide them with a voice in negotiating issues that affect the industry, including nutritional labeling, obesity-fighting programs, minimum wage hikes, affordable health care and immigration reform. Political Footballs The heated competition of national election seasons can create problems for restaurants by generating an overall atmosphere of negativity. Fear-mongering or uncertainty about economic conditions hampers spending.
In fact, Vietnamese consumers are not really familiar with fast food, while the products of these shops are quite similar. However, by style quick service, friendly, fresh product, hot drinks and stylish modern decoration restaurants, Burger King believes to serve Vietnamese diners to experiences the best of everything whenever step at the restaurant.
This report aims to explore Burger King through SWOT Analysis, as represent for one of the most successful fast food chain in the world and its positioning strategy in Vietnam to be successful in new market.
Executive Summarize 1 II. Products positioning 13 V. Six global trends, interconnected by three keys drives of change 8 Figure 3.
Time use on an average work day for employed persons ages 25 — 54 with children 9 List of Tables Table 2.
Burger King Restaurants chains in Vietnam 4 Table 3. Executive Summary Despite of the global crisis continuously affect on such countries in the world, Vietnam keep remaining a profitable investment for Western fast-food chains.
Firstly, while food prices have been generally increasing, fast food was Swot analysis for popeyes to maintain stable prices that making dishes more affordable to consumers.
Secondly, Vietnamese people were leading trend of busier lifestyles and habits, which helped to increase the demand for fast food. The fast food outlets with modern decoration also attracted many teenagers and young working adults. Currently, Burger King BK is the second largest fast food hamburger chain in the world with more than 12, outlets in 73 countries.
The name BK becomes global Swot analysis for popeyes and all credits must go to two men are James McLamore and David Edgerton — the founders of BK, beginning the BK legacy of flame-broiled beef and commitment to quality ingredients and friendly services.
Ina global multi-million dollar investment firm known as 3G Capital focused on long term value creation purchased Burger King Corporation, making it a privately-held company. We will conduct all our business affairs ethically, and with the best employees in the mid-south.
Even though the price of foreign fast food is higher than two to four times comparing to the regular price of rice or noodle shop, many Vietnamese are still willing to spend more on fast food restaurants. In order to cater to local tastes, such Western fast food chains tend to introduce menu items to increase sales.
Since the economy of Vietnam continues developing, Vietnamese people become being very busy lifestyle and habit, thus increase their demand for fast food.
Furthermore, nowadays Western lifestyles and cuisine have influence on their life, as many young consumers considered fast food as fashionable and high-class, also contributes greatly to the growth of fast food.
The government has the policies of open market to encourage investment from outside, it also helps with franchising regulations to allow fast food operators to enter in and operate more efficiently.
* The SWOT analysis identifies the company's strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing. Would you like a lesson on SWOT analysis?. Strengths. Starbucks Corporation is a very profitable organization, earning in excess of $ million in The company generated revenue of more than $ million in the same year. McDonald’s, run by the McDonald's Corp. (MCD), is a quick-service restaurant chain that competes directly with other quick-service brands such as Burger King, Wendy’s (WEN), Taco Bell, KFC and.
Currently, there are many foreign fast food brands presence in Vietnam. KFC is considered the largest chain with outlets, while Lotteria has and Jollibee has The three big guys in the market themselves have been challenging violently with each other.
The first one, KFC was one of the first international players in entering into fast food market in Vietnam. KFC is believed to have higher growth rates and turnover. The company has successfully built its outlet network throughout the country, all located in prime locations of central districts and cities.
InKFC focused on expanding its network outlet in Vietnam by increasing its number of outlets in big cities such as Ho Chi Minh City and Hanoi as well as continuously launching various 3 promotional programs such as Tuesday Special.
As a result, KFC Vietnam also posted strong growth in terms of value sales in The second one, Lotteria has boomed the market in obtained the turnover of VND 39 billion just within 10 days, from the first day of the Lunar New Year to the 11th day of the year.
In fact, Hanoi Capital is not an easy market for Lotteria because of the culture factors and to some extent due to KFC is holding the superior hand in the capital city. Those fast food brands in Vietnam now want to expand their outlets in some big cities around the country. Lotteria Vietnam is not only striving to increase the coverage, but also has put a high hope on the development of hamburger, hoping that this would be a potential menu benefits from reasonable price and good taste.
Graham Allen, President of Yum! Restaurant International said about the plan to develop shops in Vietnam by Jollibee Vietnam also wants to have shops in Vietnam. However, to implement the plan to expand the networks, the big guys have been moving heaven and earth to look for retail premises, firstly they have to find out the answer to the question: They will be very competitive competitors in fast food industry for sure must be scare by some big guys did represent in Vietnam at the present.KFC continued to dominate the chicken segment ($B) past its nearest competitor Popeyes at a distant second ($B) SWOT ANALYSIS: Weaknesses Year Management Shift- KFC was acquired by Pepsico from RJR Industries.
Popeyes now has two official Facebook Pages, one for the brand itself, Popeyes Louisiana Kitchen, and one tied to a special promotion for their bone-in chicken, called Bonafide. The company chose that term for two reasons: First, the word means "authentic," something that fits very well for use in social media.
Fire Fountain Grille steak restaurant business plan strategy and implementation summary. Fire Fountain Grille is an upscale, casual, start-up steak restaurant that will emphasize high quality service, superb meats, special seasonings, and unique decor. It involves the SWOT analysis of an organisation (group) and it is based on the organisation’s mission.
KFC SWOT analysis Strength· Recipe of 11 spices and herbs. A leading fast-food company, Popeyes Louisiana Kitchen (formerly AFC Enterprises) operates the Popeyes restaurant chain, the #2 quick-service chain specializing in chicken behind YUM!
Brands ' KFC. The chain boasts more than 2, locations in the US and in more than 25 other countries. The brandguide table above concludes the Popeyes Louisiana Kitchen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.